Landing Page / Property Launch

# Landing Page / Property Launch

Design a high-conversion property launch page that balances emotional aspiration, financial incentives, developer credibility, scarcity, location authority, and lead generation.

This skill focuses on:
- New apartment launches
- Off-the-plan townhouse releases
- Masterplanned community launches
- Luxury residential tower launches
- Boutique residential projects

This skill does NOT cover:
- Listing portals
- Agency websites
- Generic landing templates
- SaaS layouts

The page must feel premium, architectural, and intentional — never "template funnel".

---

## STEP 0 — Required Discovery (Mandatory)

Before generating layout, confirm all of the following:

### Project Details
- Project name
- Property type (Apartment / Townhouse / Mixed-use / Masterplan)
- Number of residences
- Completion status (Off-plan / Under construction / Completed)
- Stage (EOI / Stage 1 release / Final release)

### Location
- City
- Suburb
- Key lifestyle anchors (beach, CBD, schools, transport, etc.)

### Buyer Target
- Investor
- Owner-occupier
- First-home buyer
- Downsizer
- Mixed

### Incentives (Critical)
- % deposit required (e.g. 5%)
- Stamp duty incentives?
- Government grants?
- Rental guarantee?
- Furniture package?
- Limited-time pricing?
- Early-bird bonus?
- Settlement terms?

### Developer Credibility
- Developer name
- Past projects
- Years active
- Architect
- Builder
- Awards

### Brand Direction
- Luxury / Mid-tier / Entry
- Minimal / Editorial / Corporate
- Color palette (if provided)

**System must NOT proceed without: Location + Incentives + Developer credibility.**

---

## STEP 1 — Page Mode Selection

Choose one of three core launch archetypes:

### Premium Tower Mode
- High-rise, architectural authority
- Hero is cinematic
- Minimal copy
- High contrast

### Boutique Residence Mode
- Low-rise, lifestyle-focused
- More warmth
- Community emphasis

### Masterplan Mode
- Large-scale development
- Needs map layering
- Phased release explanation

Mode affects:
- Hero structure
- Imagery pacing
- CTA placement
- Trust stacking
- Layout rhythm

---

## STEP 2 — Homepage Principle

This is NOT an agent site.
This is NOT SEO-first.

This is a controlled narrative journey.

The page must flow:

**Emotion → Proof → Lifestyle → Product → Incentives → Scarcity → Trust → Register**

Never open with a lead-form-only hero.
Never look like a Facebook ad funnel.

---

## STEP 3 — Hero Structure

Hero must include:
- Project name (H1)
- Suburb + city (geo anchor)
- One aspirational headline
- One factual anchor (e.g. "From $650,000" or "Limited Release")
- Primary CTA: Register Interest
- Secondary CTA: Download Brochure (optional)

If incentive is strong (e.g. 5% deposit):
Micro-badge allowed in hero.

Hero styles:
- Full-bleed architectural render
- Cinematic dusk exterior
- Editorial lifestyle moment

No gradients. No SaaS aesthetic. No pill buttons.

---

## STEP 4 — Incentive Stacking Section

This is critical.

Incentives must be structured clearly:

**Example structure:**

> **Why Buy Now**
> - 5% Deposit
> - Stamp Duty Savings
> - Rental Guarantee
> - Government Grants
> - Limited Stage 1 Pricing

Each incentive must include:
- Short headline
- 1–2 sentence explanation
- Eligibility clarity

No hype tone. No all caps urgency spam.

---

## STEP 5 — Lifestyle Section

Must include:
- Area imagery
- Walkability highlights
- Transport proximity
- Education anchors
- Dining / retail / parks

Structured as:
- Headline
- Short narrative
- Icon + stat blocks

Must feel location-aware.

---

## STEP 6 — Residence Showcase

Include:
- Interior render
- Finishes description
- Layout highlights
- 1–2 floor plan examples
- Bedroom / bathroom range
- Pricing band if available

Never list 50 floorplans. Keep curated.

---

## STEP 7 — Aerial / Masterplan (If Applicable)

For masterplan:
- Aerial overlay
- Stage labeling
- Landmarks marked subtly

For tower:
- Skyline context shot

---

## STEP 8 — Developer Trust Stack

This must appear before final CTA.

Include:
- Developer name
- Architect name
- Builder (if credible)
- Past projects (grid or slider)
- Years active
- Awards (if real)

No fake metrics.

If boutique developer: use design narrative instead of metrics.

---

## STEP 9 — Final CTA Section

Structured as:

**Register Your Interest**

Form fields:
- First Name
- Last Name
- Email
- Phone
- Buyer Type (Investor / Owner Occupier / First Home Buyer)
- Budget range (optional)
- Message

Include privacy disclaimer.
Never make form overwhelming.

---

## Conversion Rules

CTA density:
- Hero
- After incentives
- Final section

Scarcity allowed only if real:
- "Stage 1 Almost Sold"
- "Limited Residences Remaining"

Avoid:
- Fake countdown timers
- Fake urgency banners
- Red flashing UI

---

## SEO Layer (Lightweight)

Unlike agent sites, this is focused SEO.

Primary keyword:
- "New apartments in [Suburb]"
- OR "Off the plan apartments [Suburb]"

Intent: Transactional + Local

Include:
- One H1
- Structured H2s
- Natural geo references
- Meta tags
- Open graph
- Alt text

Optional: FAQ schema for grants or deposit structure.

---

## Design Tokens

**Spacing:** 16 / 24 / 32 / 48 / 64 / 96

**Border radius:**
- Luxury: 4px
- Mid: 6px
- Entry: 8px

**Typography:**
- Project name largest
- Headline elegant
- Body restrained

**Buttons:**
- Solid primary
- Subtle secondary outline

No glow. No glassmorphism. No no-code aesthetic.

---

## Anti-AI Filter

Fail if:
- Over-symmetric block stacking
- Generic hero copy
- "Welcome to the future of living"
- SaaS gradient
- Stock lifestyle spam

Must feel:
- Architect-led
- Premium
- Grounded
- Real

---

## Final Output Format

The agent must provide:
1. Project summary
2. Launch mode
3. Buyer target
4. Incentive strategy
5. Page narrative structure
6. Conversion hierarchy
7. Trust strategy
8. SEO keyword
9. Structured data included
10. Design tokens used
11. Production-ready HTML (Tailwind CDN)
12. Preview dimensions